About Mike

Mike and Shelly Coday

Mike and Shelly Coday

My name is Mike and this is my story…

I accidentally stumbled into the roofing business back in 1995 in an attempt to get out of my job as a telemarketer pushing animated Bible videos.

Desperate to escape that windowless boiler room, I yanked the phone from my ear and took the leap into roofing sales without thinking twice.

A good friend at church owned a roofing company. He was hiring sales people to work a major hail storm. The worst hail storm in U.S. history had just broken out during an outdoor event called MayFest in downtown Fort Worth Texas. Thousands of people were out enjoying the evening when the skies opened up with baseball to softball sized hail falling everywhere.

With no good place to hide, some people dove under cars or found slim shelter huddled under a tree. By the time it was over, paramedics were everywhere carting people away with serious head and body injuries. It was terrible. I’ll never forget the images on the news that night.

The Recruiting Pitch

“If there was ever a time to get into the roofing business”, my friend assured me, “this is the time to do it.”

That’s the pitch almost every roofing company uses to recruit new sales people. Maybe it was the line they used on you too. Actually, there’s a lot of truth to that. The best time to get into this business is right after a hail storm.

Unfortunately, most new roofing sales recruits are only given a few days (or a few hours) of training, handed a stack of contracts and maybe a few business cards from the office printer and told to “go start knocking doors”.

If you’re lucky, they’ll stick you with somebody more experienced, but they’ll ditch you as soon as you start slowing them down. After all, they’ve got to make a living too and this is a commission only job.

Become a Better Salesperson

That’s why I started this website. I want to help you become a better roofing sales person. I originally posted a few of these articles on a password-protected website to help out our sales staff at Fireman Roofing make more money.

The roofing business has been good to me through the years. Sure, there’s been good years and bad years in roofing, but I figured it’s time for me to give back.

Some of my closest roofing friends have asked, “Mike, aren’t you afraid your competition will read your website too and steal all your best ideas?”

Yes. I know they read this website. I want them to.

If there’s something here that can help them make more money, that’s okay with me.

Roofers Are Good People

Regardless of how the media tries to portray this business, 90% of the roofing contractors I know are good people. They’ve never stolen money from a little old lady, stiffed their sales people or walked away from a warranty. Actually, most of them would give you the shirt off their back. We’ve got to stick together.

If you’re thinking about taking the leap into roof sales like I did over 20 years ago, or even if you’ve been doing this job for awhile, you should contact me.

I’m here to help you make more money and I look forward to your questions.


Contact Mike

Facebook Comments


  • Garret - Roofpedia

    Reply Reply July 23, 2013


    I am glad to get to know you and hope to learn from your experience in the roofing industry.


  • Doug

    Reply Reply December 4, 2011

    Roofing and Remodeling company located in the Charlotte NC Metro area is hiring sales reps right now to sell from Winston Salem NC down to Gastonia NC. Top pay for door to door sales reps with experience. We also have lead generators in house that will walk you right up to the decision maker. If you’re not making what you’re worth and sick of being jerked around call us today at 704 549-9393.

    We treat people right and understand Karma Rules! We are also a complete Remodeling company so their is more opportunity to make money on all products and services.

    • mike

      Reply Reply December 4, 2011

      Thanks Doug,

      I’ve posted your Job listing in the new Roofing Salesman forum. You can see it here in the Jobs category.


  • Robert

    Reply Reply August 21, 2011

    amen brother
    my sales mgr did give me the shirt off his back because I didn’t have one with a company logo the night I was hired. I have sold a few roofs in the few days I have worked for this “storm chasing roofing co” This job is using my God given talent to communicate with people, and I am trying to do my best to help folks. I try do do as Jesus commanded every day in every way, we have a few more months working this K.C. area storm and I have no doubt I will be advancing in the company because most folks they hire cannot string together an intelligable sentance. I realized God had a plan for me and this is it. I am happy doing something fun talking to nice people and helping them to understand the claims process…thank you for your website

  • Dustin

    Reply Reply August 4, 2011

    i have been working on the roof for 20 yrs. in arizona and now i am here in a state were i dont know how things are. i have to go door to door and it is hard here. In AZ it was easy here not so much. I moved 1800 miles left my family to come over here to make some money but it turns out to be harded then staying how and cleaning hores stalls to make money for my family. What i am asking is how to over come the door to door. If they set up a apt. with me i can always close the deal but i cant hit the door it is hard for me. how do i over come this problem i have. anything will help Thanks

    • mike

      Reply Reply August 14, 2011


      I feel for you…

      Knocking doors is where all the money is at. Some guys like to only run leads from people who have already called in and expressed an interest.

      Here’s the only problem with that… they called 3-5 other roofing companies too.

      If the physical act of knocking on the door is difficult for you. You may want to do what one guy I know does… he just drives around the hail damaged area until he finds somebody out in their front yard. He’ll pull over and strike up a conversation. He’s an extremely good salesperson too.

      Here’s what I want you to try if you can make it to the front door and knock:

      “Hi, my name is Dustin. Has anybody been by to talk with you about your roof?”

      After you say that, don’t say anything. If they want to talk, they’ll start talking. If they don’t, you just move on down the road.

      Try that and LMK how it works for you.


  • michael worrell

    Reply Reply June 20, 2011

    Hello mike,
    tomorrow i am interviewing for a salary + commission roofing sales job and am very excited about this job opportunity. i’ve done some background on the company and top notch place to work from what i gather.
    I have been doing roofs since i was 13, just turned 40 a month ago, i have done sales before and was fairly good at it, and i have been in and out of the “trades” all my life.
    i feel like i might just have a slight inside advantage from my years humping shingles and owning my own home remodeling company, but am trying to keep the mind set of not being a know it all.
    If there was anything that i was good at, it would be roofs, and selling myself.
    Thank you for all the time you put into this site, i found it today and have been reading everything you and everyone else has posted on it.
    Ill be sure to keep you posted on how things turn out.
    thank you,

    • mike

      Reply Reply June 21, 2011


      I love your attitude.

      Guys with a lot of roofing experience often do well because roofing sales is all about trust.

      With your positive attitude and wealth of experience, I’m sure you’ll do great.

      Keep me posted!

  • mike

    Reply Reply February 3, 2011

    Edwin, thanks for taking the time to write down your story. I’m going to use it in my next post to go through your comments and make any suggestions I might have.

  • Edwin Miller

    Reply Reply February 1, 2011

    Hi Mike. I have just been offered a job with a roofing company that pays 50% of gross profits. I met a couple of their salesmen and they seemed happy with their jobs. They only work a few days a week and stated that they are happy with their income. They also impressed me as being down to earth, honest people.
    I have been in sales for about seven years. I am not a slick individual, my sales have usually been a result of my ‘good ole boy’ persona and honesty, I sold mortgages through the internet. I intend to put in as much time as possible. I am just a little hesitant about going door to door. Any advice would be greatly appreciated. Thanks.

    • Robert

      Reply Reply August 21, 2011

      knock on that door
      these people are your friends
      they will feed your family

      behind that door is your paycheck
      behind that door is your best friend
      when they answer smile as big and wide as you can
      take a deep breath and relax
      you are here to help them

      go get em

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