Advice for New Salespeople
If I could set the agenda for a rookie roofing sales person, here’s the #1 thing I would have them do every single day…
#1 Knock on doors in a storm damaged area if you are working insurance claims, or in an older neighborhood if working retail, preferably around roofs getting built that day (even better if they’re your own roofs). Offer the neighbors an appointment for a free inspection/estimate. Don’t quit for the day until 20 people reject you to your face.
Notice I didn’t say, “Quit after you get 3 appointments.”
Some days you’ll get 0 appointments.
That will frustrate you tremendously, but don’t go home until you get 20 rejections for the day.
Advice for Sales Managers
When they’ve knocked an entire neighborhood, have them go back and knock it again.
Sure, they’ll irritate all the people who would never do business with them in the 1st place, but they’ll also set several more appointments.
Once they have an appointment, have an experienced sales person go with them so they can learn how to handle the next step in the process.
Either they’ll eventually give up because they’re not willing to set appointments or they’ll find their appointment setting groove and start making money.
See The People
People fail in this business because they don’t consistently see enough people. It is just that simple.
Increase your activity and you’ll increase your odds of making money.
Peace,
Mike
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Mike Coday
Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.
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