Accuracy is a problem. 🎯 Napoleon Hill talked about the importance of accurate thinking in his timeless classic, “Think & Grow Rich.” 📖 Owners get caught off guard when serious problems arise because they’re busy thinking about the world the way they wish it would be rather than being accurate about how it really is. […]
SAVE MONEY 🍿 Do you like to save money? Amazon didn’t overtake Wal-Mart by offering higher prices. Before Amazon, Wal-Mart’s lower prices destroyed small town businesses–who were priced higher. The service may have been better downtown, but that didn’t matter, did it? McDonalds sold billions because they were half as cheap as the downtown diner. […]
I like saving money. 🍿 Most people do, right? Given the choice to pay more or pay less for the same exact thing, most of the people, most of the time, would rather pay less. Sam’s Club sells Premium Unleaded for $0.06 cents more than QuickTrip (across the street) charges for Regular Unleaded. So, I […]
“It has to be perfect before _.” 🍿 Whatever it is… It has to be perfect before they’ll hire new salespeople, expand their business, bring on more staff, invest in advertising, hire a coach, launch the website, etc., etc., etc. You want to protect yourself from failure. Makes sense, doesn’t it? Who wants to fail! […]
A long time ago, in what seems like another life, I was a rookie roofing salesman. I know – roofing has a reputation for being a slimy business. Have a hailstorm, hurricane or a tornado and all the roofers within 300 miles of your house will descend on your neighborhood like frogs in Egypt. Roofers […]
I know you’re a good listener, but can you tell a good story? You’ve knocked on the door (finally), got a grown up to answer (maybe they actually own the home), and you just gave them your best intro pitch. Congratulations! Now you’re standing there eyeballing each other trying to figure out what’s going to […]
Door To Door Sales I had a veteran roofing salesman call me recently and ask about selling roofs for my company. In the course of our conversation he said, “I don’t mind running leads, but I don’t like selling door to door.” Who does? Selling door to door is a hard job… it’s grown-up work, […]
Fear Motivates I believe the greatest motivator in life is “fear”. More decisions are motivated by fear than any other factor. Even the folks who won’t make a decision, do so because they’re afraid to make a decision. They simply decide not to decide… they run away scared! You can, and should, address all sides […]
If you’re new to the business of selling roofs, you may have heard the term “Slope” or “Pitch” around the sales office and wondered, “what’s that?” Being the smart roofing salesperson you are, rather than open yourself up to ridicule from the crusty old veterans and know-it-all roofers, you decided to look online. Good for […]
As a roofing salesperson, you’ll occasionally run across people who need to save as much money as possible on their new roof. Maybe they have a large deductible or possibly they have to pay cash out of pocket to put a new roof on. Nailing new shingles over old shingles is called an “overlay” or […]