Should I Call My Leads Before I Go?

By Mike Coday •  Updated: 03/29/21 •  2 min read

Calling Leads?

The phone is for setting appointments, not for confirming them.

If the girl of your dreams sets a date, you don’t call her back an hour before to ask, “are you sure? super sure? positive?”

What? Are you crazy? Just show up! If it doesn’t work out, go meet somebody else while you’re out anyway.

In fact, that’s the whole idea. Get yourself out into the neighborhood and start seeing people.

One roofing lead is just an excuse to ask for referrals and go knock on all the other doors in the neighborhood.

Here’s how that sounds…

“Hi! I was just at Mrs. Jones’ home across the street. She was telling me a little about you and thought it would be a good idea for me to come by and introduce myself…”

I think I know why you call in advance… you don’t want to waste the gas or your time unless you’re absolutely sure you can make the sale. If that’s the case, you need to get out of this business right now.

You’re already broke, you just don’t know it yet!

Either that, or your roofing company, who is paying for your leads is already broke, they just don’t know it yet.

You have to multiply your opportunities from every single lead in order to make money. That takes investing your time and your money… Remember the old saying, “It takes money to make money”?


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Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.