Door Hangers and Commissions

Will Doorhangers Sell More Roofs?
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door hangers and commissions

Do You Trust Your Roofing Company?

Let’s keep it real…

A big frustration in roofing sales is that for all time you put in prospecting, you’re constantly worried that somebody else is making your sales… not just making the sale, but making an easy sale because you did all the hard work.

Unfortunately, this isn’t an unfounded fear, it really happens… you do the prospecting work and somebody else makes the easy or makes an easier sale.

It has happened to you, hasn’t it?

I want to share with you an edited email from a reader with the same concerns as it specifically relates to prospecting with door hangers.

He also asked about commissions. I’ve left that part in there because it ties in with my responses that you’ll read later.

Here’s the email…

Two Big Concerns

Hi Mike,

I just discovered your site tonight and from what I’ve read and seen so far, I’m really impressed!

I’m a retiree who doesn’t have to depend on roofing sales for my livelihood. However, I do have to supplement my income with roofing sales in order to leave my retirement savings untouched.

I recently began door-to-door roof sales. I’ve been training via hands-on with the company Sales Manager.

The company provides me with door hangers to leave on doors of potential customers if I’m unable to make contact with face-to-face.

The door hangers provided have a small space on each side where I can rubber stamp my name and number; or I can staple my business card at the bottom on either one or both sides.

In the interest of saving time, I’ve been rubber stamping both sides with my name and number.

The door hangers provided have the phone number of the company printed on both sides at the bottom in VERY LARGE BOLD TYPE.

After six months, I have knocked on 629 doors and made personal contact with 337 potential customers. I’ve left approximately 292 door hangers in the process. As of this writing, I’ve only received one phone call from the approximate 292 hangers I’ve left.

My Sales Manager says he’ll ask any potential customer calling the office how they obtained the company’s number. He says if it was obtained from a door hanger; he’ll ask whose name is on it (could only be his or mine). He says if my name is given, then that potential customer will be assigned to me.

Currently the only people doing any selling for the company are my Sales Manager and I. Also, the company phone is almost always answered by the owner of the business, who then refers the call(s) to my Sales Manager.

I like my Sales Manager, however I’d like to know if this is the typical way most roofing sales people have to operate (e.g., solely on trust)?

My second question is related to commissions paid. I make 45% of the profit on each job, however I never get to see any of the paperwork (e.g., invoices for materials, etc.).

So again, is this typically the way commissions are paid; simply on trust?

Any help you can provide me on the above two questions would be appreciated, as I am quite a newbie to the business.

[Name Removed For Privacy]

What Do You Think?

Tell me what you think in the comments section below.

You would be surprised how many people read every article and every response word-for-word.

Let me know what you think and I’ll do a follow-up with my response soon.

Peace,
Mike

About The Author

Mike Coday

Mike Coday is a retired youth pastor turned serial entrepreneur, roofing marketing consultant, author, speaker, sales trainer, and sentimental family man. He specializes in helping serious roofers launch their roofing business to the next level.

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5 Comments

  • Tom Samual

    Reply Reply December 31, 2016

    Seems like an awful lot of work for just one call! I’ve been thinking about doing some door hanger marketing for my business but with results like that, I don’t think that would be worth it.

  • Rhett Seekins

    Reply Reply October 30, 2013

    I own a roofing and general contracting company. I can tell you from years of experience that door hangers are ineffective at best. 10 years ago they worked great. Now everyone does it. Our motto is “In order to reach the people that no one else is reaching, we have to be willing to do what no one else is doing.” Door knocking with a purpose is the only way to go. Knock on as many doors as you can everyday. Throughout the week, keep notes of which addresses of people you have spoken too and don’t need to knock again. Also, keep track of what time you knocked in each neighborhood. The next week, knock those same neighborhoods, just at different times, skipping over the homes you have already qualified.

    Door knocking is still the most effective way to market. Our reps close on average, 10 a week in a fresh storm and 5-7 in an old storm environment.

    Once had a guy that all he wanted to do was put out door hangers. It was like pulling teeth to get him to knock on doors but he would put out door hangers non stop all day. I bought him 30,000 door hangers. It took him 3 weeks to put all 30,000 of them out. We got one job out of those 30,000 door hangers.

  • nick doritik

    Reply Reply January 6, 2013

    I believe knocking with door hangers can help and hinder your success.

    Are you paying for the door hangers? You could make your own and eliminate the office phone number.

    I personally push for the Sale a little more without door hangers. Kind of eliminates that “I had a pretty good day” feeling, when in fact you simply left some hangers behind. I prefer to feel like I pushed hard for the sale when the sale was there.

    I think you really better trust the company you’re with because it is very easy to cook the books, and second guessing your company will really mess with your head when you’re selling.

    Nick Dorotik
    Asap-claims.com

  • Brian

    Reply Reply January 4, 2013

    At the very least, throw away the door hangers. Nothing but junk. Secondly, if you have talked to 337 customers, Hopefully you have at least signed up 30-50, and retained at least 25-40. Lastly, I won’t work for a company that doesn’t have an open book policy. Yes, they can “cook” the books, but if you never see the paperwork, you really truly don’t know what they are doing. If you want to discuss this, contact Mike, he has my info and he can forward it to you.
    Brian H

  • Jonathan Tynes

    Reply Reply January 4, 2013

    I was in roofing sales and worked for two roofing companies. I now own a printing company.

    So, I’ve been on both sides of the spectrum… literally.

    When I worked in Roofing Sales, we got calls from the door hangers quite often. Getting the calls mainly has to do with design and quality.

    However, it’s extremely important to re-knock the houses you hang door hangers on… and pretty quickly too.

    Otherwise, your competitors know what areas were hit with damage. So, start knocking your doors right away. It’s two fold. But with a good design and good follow up, you’re sure to find success.

    Finally, don’t put the door hanger on the DOOR… slide it in the gasket of the garage door. They will see it when pulling in and out of the garage because a lot of people don’t use their front door. Hence, the large amount of dust or OTHER door hangers already on the door. Be Different.

    If you guys need help with this, I’d be happy to work with you on a design and printing.

    Feel free to check out my company.

    Jonathan Tynes

    http://www.printsforcents.com

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