The Magic Question

The Magic Question
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Can you hear me now?There’s a great sales truth hidden in the old Verizon commercial, “Can you hear me now?”

That little guy in the Verizon jumpsuit traveled all over the country asking the same question over and over again.

“Can you hear me now?” quickly became an American pop culture catch phrase joining the immortal ranks of “Where’s the beef?” and “I’ve fallen and I can’t get up!”

In hindsight it is easy to see that Verizon was so successful with those commercials because they were subtly driving home the answer to the most important question a consumer had when it was time to choose a cellular provider…

Hidden Fear

Namely, “If I lock myself in to a contract with this company, and spend big money on a new phone, what use is it if the person on the other line can’t hear me?”

That one single, brilliant point in the form of a question resonated with the public and drove Verizon to new heights of revenue and name recognition. It relieved the hidden fear most people had about choosing a cell phone provider in an entertaining way, but Verizon wasn’t joking. They were serious.

It’s no surprise that Verizon made a lot of money with that commercial… that’s exactly what happens when you answer the most important question related to your service… you’ll make more money, get more customers, and quickly become a market leader.

Wouldn’t it be great if there was one single, brilliant point that resonated with the mass majority of people buying new roofs?

Imagine what it would be like to ask one magical question and immediately make more money, get more customers, and quickly become the market leader. That would be amazing, wouldn’t it?

Too bad there isn’t one.

Or is there?

Peace,
Mike

About The Author

Mike Coday

Mike Coday is a retired youth pastor turned serial entrepreneur, roofing marketing consultant, author, speaker, sales trainer, and sentimental family man. His expertise is coaching roofers to the next level of success.

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1 Comment

  • David

    Reply Reply February 2, 2013

    The suspense is killing me. What is the question ?

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