The 2 Step Money Making Plan

By Mike Coday •  Updated: 10/21/23 •  4 min read

The Money Is Right There!

Just because you can’t see the answer doesn’t mean it isn’t right there.

Quick Summary

  1. Invisible Answers: The article starts with the premise that solutions or opportunities are often present but not immediately visible, suggesting a need for a more in-depth look at situations to identify underlying opportunities.
  2. Opportunities in Problems: It emphasizes that problems are not just obstacles but are, in fact, indicators of existing opportunities. Where there is a problem, there is potential for a solution that could be monetized.
  3. Problem Disclosure: The article notes that while people may not explicitly express their desires or needs, they are usually forthcoming about their problems, providing a valuable clue or entry point for a sales opportunity.
  4. The Cost of Solutions: Acknowledging a universal understanding, the article states that solutions are not free; they cost money. This transactional nature of problem-solving is what drives economic exchanges.
  5. Motivation for Work: Drawing from personal concerns, the article highlights that the fundamental reason people seek employment or income is to solve a basic problem: the need for money to sustain themselves and their dependents.
  6. Locating the Money: There’s an assertion that money follows problems. It implies that genuine issues have financial value attached to them, and recognizing real problems leads to real financial opportunities.
  7. Validity of the Problem: The article humorously suggests that not every issue one faces is a ‘problem’ in the true sense. Some situations may not have a financial opportunity because they are not viewed as problems by the individuals experiencing them.
  8. The 2-Step Plan: A simplistic yet effective plan is proposed for securing financial gain: identify a problem and then capitalize on it. This process underscores the entire premise of the article.
  9. Necessity of Problems for Opportunities: In the postscript, the author reiterates that problems and opportunities are two sides of the same coin. Without a problem, there is no opportunity, and vice versa.
  10. Mindset Shift: The concluding advice is a call for a change in perspective: instead of viewing problems solely as negative experiences, one should train themselves to automatically consider the potential opportunities that these problems represent.

Opportunity is jumping up and down begging for your attention.

How do I know?

I know because I see problems everywhere!

Whenever you see a problem, that’s where you’ll find an opportunity to increase your profit margins.

People will seldom tell you straight out what they want to buy, but they’ll tell you their problems at the drop of a hat… sometimes they’ll even use words to tell you.

Solutions Cost Money

Solutions cost money. Plain and simple.

I know that. You know that. We all know that. Nobody needs convincing, but we do need understanding.

Think about it for one minute…

Why do you work?

You have a problem… you need money.

Without money, your kids go hungry, you move back in with mom, and your truck gets repossessed.

Now that’s a problem! That is a problem, isn’t it?

How To Get The Money

Wherever you find a problem, the money won’t be too far behind.

If it isn’t really a problem, you won’t really find the money.

Hey, some guys like living with their Momma!

Here’s the 2-Step fail-proof plan to get the money:

#1 Find the problem.
#2 Get the money.


P.S. If you’re talking to somebody without a problem, you’re talking to somebody without an opportunity. Problems and opportunities go hand-in-hand. You can’t have one without the other. So, the next time somebody tells you all about their problems, force yourself to think about the possible opportunities.

Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.