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Mike Coday
Roofing Salesman: “The #1 Roofing Sales Resource”
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Advanced Sales Training

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  • Jeffrey Martin

    Reply Reply July 30, 2016

    Thanks for the “straight shooter” approach. Very excited to read more of your information. I appreciate your service to the sales industry.

  • Buddy Hall

    Reply Reply August 9, 2015

    I pay 70% commission on commercial sales if you know any great commercial sales people. I could pay you like a $10,000 finders fee for finding or sending me a few on each big deal.. Thanks

  • michael smith

    Reply Reply November 30, 2014

    I am a Florida state certified roof and general contractor looking to grow in Florida but need help in sales and planning. Any suggestions? Mostly roofing, windows and exterior renovations. As these have the quickest and most profitable outcomes. Need sales help but most bring baggage. Also sales would determine growth.

    Thanks, Michael

  • David

    Reply Reply February 21, 2014

    Hello Mike,

    I would like to say thank for the site, I have been in sales many years, all on the phone I have sold many high ticket items. I am looking for someting “new and exciting” I like the idea of selling something that the insurance companies pay for. I know that many companies will chase the work and do well. Do you feel that with all the technology today that a guy could close roofing deals on the phone? I can travel from the luxury of my gameroom/office

    • Mike

      Reply Reply February 21, 2014


      Anything is possible!

      However, you’ll lose a lot of the social proof advantages of selling face-to-face because you’ll be restricted by DNC laws, but I don’t see why you couldn’t close over the phone.

      Good Luck!

  • Chris Timmerman

    Reply Reply January 28, 2014

    The reason I am writing your web site is to find out if there are specialized roofing sales postions out there for someone with my experience. I am the owner of a small metal roofing company in Colorado. I have sold and installed for twenty years and would like a change of pace and a more secure future. I have a general knowledge of all types of roofing, but consider myself an expert in metal. From desine sales specs materials available and installation techniques . Should I stick with my metal background or just dive in and try to sell all aspects of roofs? Would or should my metal background be more lucrative especially in the commercial world?
    Thanks for your input, Chris

  • louis pascucci

    Reply Reply September 19, 2013

    from sheer desperation, I have started in solar sales, but my occupation is bricklayer/mason. need to focus on what I know, which is masonry. want to start a business doing cultured stone fronts for residential customers. besides knocking on doors, what are the steps to take in organizing this venture? for example, website, working capital, insurance, license, etc…
    your help is greatly appreciated.
    louie pascucci

  • Jack Groshans

    Reply Reply July 8, 2013

    I am a late bloomer in this field. I started at age 56 in construction sales. I have been in sales since I left the US NAVY after 10 years. I have always been on a commission basis. I raised a family on commission. Truth be told except for a little near zero training, I actually almost made it to a very nice six figure income. I guess at my age I pick and retain a vast amount of information on my own. Asking for the sale was NEVER an issue with me. The best part is I do receive an occasional lead, but mostly I self generate (which I prefer). I make more money that way (75%) of the profit vs 40% for leads. I do my own marketing with the company logo and my phone number. I need all the write offs I can get for tax purposes. I do believe I have a few more good years doing this (LORD willing) before I retire. I do what I want when I want (which is good) and as stated: I do what I want when I want ( which is bad). It takes being personable, but more importantly it takes a very high degree of integrity and character. If your company does not have that then either leave or be the only person with those traits and hopefully it will rub off.

  • Hello Mike,

    My name is Ray and I started a roofing company almost a year ago. I worked for two other roofing companies in sales but decided to start my own and take control of my own destiny. I am happy to report that since my decision I have grossed over $350,000.00 in 6 months. I have a lot to learn but I have had over 15 years of sales experience in different fields.
    I would be happy to help any body out there that is struggling with my advice to help lift themselves up or maybe discuss my strategies to help close more sales or get on more roofs!

    Thank you.

    • Cory Farris

      Reply Reply October 17, 2013

      I have recently been offered a position as a roofing salesman. Any words of advise or anything of that nature. I have never been in sales, just construction. Thanks

      • Mike

        October 17, 2013


        I see you subscribed to the newsletter and that’s great.

        You’ll find a few valuable links in your welcome email.

        Also, I would suggest reading the Top 10 articles listed on the middle right-hand side of the website.

        Your construction experience will certainly be helpful. If you study sales and learn sales techniques, that will be extremely helpful.

        Look for anything written by Zig Ziglar, Brian Tracy, and Jim Rohn.

        If you have any specific questions about sales, please let me know.


    • julian

      Reply Reply March 10, 2014

      Hi there. I would be interested to see how you started a roofing company

    • James English

      Reply Reply October 31, 2014

      Hi there my name is James English former Owner & Superintendent for D7 Roofing Services Inc. Now I’m currently employed for CS1 Roofing @ Northern California. I wanted to get an idea how you generated your leads and closing the deals. I’m having a tough time of selling and closing jobs



      • Mike Coday

        November 11, 2014

        Hey James,

        Thanks for reaching out to me.

        There’s quite a bit of info on my lead generation techniques and closing strategies here in the articles on this website.

        Maybe you have a specific objection or stumbling block you’re hitting repeatedly. I could help you with a specific question if you want to write back and let me know what that might be.


    • Joan

      Reply Reply June 18, 2015

      Hi Ray, I read what you sent to Mike about how you went and starting your own company and made $$$$$$! That is awesome! My husband and I want to start our own side business until it grows and he can quit his good roofing job. HE can do everything from sales to all types of roofs. You said you were willing to send advice if we sent you a comment and it will be highly appreciated!!! How do we get more leads besides craigslist and facebook? Any other advice will be also appreciated!! Thanks, Joan

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