People think they’re in the roofing business. I suppose a case could be made for that view. 😉
The reality is people don’t buy a roof; they buy the outcome. And that desired outcome is wildly different from one person to the next. There’s no one size fits all.
As I’ve often said, nobody is lying in bed, dreaming about new fiberglass mats, slathered in asphalt, and sprinkled generously with granules.
Selling that mess is a sure way to go out of business! 🍿
But they are thinking of ways to keep their family safe, protect their money, or be the envy of their neighbors.
They’re hoping for a friend, to be significant, or wishing somebody will notice them and treat them nice.
So, if they ask me if I’m interested in something I’m not interested in (i.e. a new roof), of course I’m going to tell your salesperson, “I’m not interested!”
But if they talk to me about something I want, something I dream about, we might just get somewhere. 💰
Make it a great day!