You’re In Advertising!
ADVERTISING IS EXPENSIVE
“No method of advertising is too expensive if it brings proper results.” – S. Roland Hall
Have you ever thought of yourself as walking, talking, real-life advertising? If not, you should, here’s why…
Good advertising is expensive.
Most of the successful people I know in roofing sales paid a high price to get where they are today. They learned how to be effective through several cycles of failure, perseverance, and determination.
Making big money right out of the gate is extremely unusual. In fact, one of the most common sayings of a second year roofing salespeople is, “If I only knew then what I know now, I would have made a lot more money.”
Have you ever said that?
Just like advertising, you have to put your time and money in up-front before you can expect a return. You have to learn how to present yourself, learn what words to say, and what not to say. You have to be seen to be effective. You have to learn how to attract and sell an audience that’s right for you.
Like all good advertising, you have to make more in profit than the time and money you’re spending, and you have to do it quick because you’re running out of time.
If you’re making a profit, you’re in advertising. If you’re not making a profit, you’ve just got an expensive hobby.
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At some point, you’ll either go broke or you’ll give up. Some of you are almost broke or about to give up right now.
This one fact alone, that you’re in advertising, is exactly why you need to spend as much time as possible with people who already know how to take one minute and get ten minute’s worth of efficiency out of it, or invest ten dollars and make a hundred.
You need to do it now because the bills never stop and the gas isn’t getting any cheaper. You can’t afford to wait, can you?
Little improvements in your personal advertising skills can make significant bumps in your bottom line. Obviously, there’s no guarantees, but on your own, you already know you can only improve your advertising talent based on where you start today.
However, with the help of a mentor, you can improve your skills from where your mentor is today. If you can find the right person to teach you, that’s a much better place to start, isn’t it?
P.S. My favorite one-liner about advertising comes from John Wannamaker, the father of modern advertising. He famously once said, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
P.P.S. If you could figure out where you’re wasting your time and money, and then re-invest what’s wasted, how much more time and money would you have at the end of this week?