How To Break a Sales Slump

By Mike Coday •  Updated: 03/29/21 •  4 min read

Are You In a Sales Slump?

You haven’t made a sale in a long time…

Your last several roofs have all been turned down. Your best prospects have decided to go with somebody else or wait until next year.

You can’t even get people to open the door when you’re out knocking. I mean, you’re getting to the point where you’re imagining folks slamming the door on you before you ever knock.

The more you think about it, the more depressed you get!

It is hard to get motivated to go out and see more people when you feel depressed all the time. Everything you touch turns to gravel and you’re starting to wonder if you shouldn’t find another job.

Hello! Am I talking to anybody out there?

Imagine what it would be like to get back to your old self… closing deals, knocking doors, kissing babies, getting loads of referrals. That’s a great feeling, isn’t it?

But you aren’t close to feeling like that right now…

All you want to do is watch Star Trek re-runs and play video games. You would rather sleep a few more hours and then go mooch a free meal off your best friends’ mom. She’s always nice to you… and she’s a good cook too.

What are you going to do?

If you don’t turn this thing around now, you’ll be out looking for another job sooner rather than later. The bill collectors are already calling twice a day.

You aren’t answering the phone, but you have managed to keep your cell phone on… just in case somebody you talked to a long time ago wants to get their roof done.

You’re a hope addict; smoking the hope dope. You’ve given up trying. You’re hoping for something good.

How am I doing so far?

In your heart, you know things aren’t going to magically come together and save you, your family, your car and your home just in time… not unless you get out there and start selling something.

You don’t feel like it. I get that. I’ve been there.

But you don’t have a choice, do you?

If you don’t get up now and start fighting, your world will start crumbling around you real fast. It’s already happening.

There are no easy answers here. You can’t make a wish and turn it all around. You have to fight your way out of this slump.

If you’re going to get out of this mess, you have to start taking action now.

Here’s where I would start…

#1 See The People

Starting today, get in front of as many people as you possibly can. Your best chances of getting in front of a lot of people is to go to the neighborhoods where there’s still storm damage.

Start knocking, put on your best smile, pick up the pace… you’re walking too slow. Don’t worry about rejection. Just try to see the people.

#2 Listen, Stupid!

Right now, you aren’t worth jack crap. You may as well shut up and try to just get people to talk to you. Smile, nod your head, lock-in the eye contact and just keep saying, “that’s fascinating. tell more more.”

Trust me. They’ll keep talking.

#3 Ask For The Appointment

After you’ve listened to them talk, maybe they’ll decide they like you. If you can find somebody who likes you, ask for the appointment. Don’t even think about doing a presentation on the spot.

You’re no good right now. Make the appointment, but don’t make it more than a day or two out. You don’t want them to forget you.

You’ll have to fight past maybe…

Maybe you’ll blow every last appointment. Maybe they’ll all get denied. Maybe you won’t find anybody home. Maybe they won’t show up. Maybe, maybe, maybe.

But, maybe they’ll all get approved. Maybe they’ll be home and already have their papers. Maybe you’ll find one person who will refer you to ten more. Maybe you’ll break out of your funk. Maybe!

One thing is for sure, you have to fight the funk!

Peace,
Mike

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Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.