Making Money Door To Door

By Mike Coday •  Updated: 03/29/21 •  3 min read

Door To Door Roofing Sales

I had a veteran roofing salesman call me recently and ask about selling roofs for my company.

In the course of our conversation he said, “I don’t mind running leads, but I don’t like selling door to door.”

Who does?

Selling door to door is a hard job… it’s grown-up work, meant only for people who can live with a daily dose of rejection for long periods of time.

Prospecting Rewards

The rewards for figuring out how to prospect are much greater than the discomfort of knocking on a thousand doors.

Once you learn how to prospect, you can go almost anywhere in the country and make an extremely good living selling roofs after a fresh hail storm. You want to learn how to sell roofs after a hurricane and prospecting is what helps you make money.

On the other hand, if you don’t get door-to-door selling figured out pretty quick, you’ll get real hungry, real fast… and you’ll be begging for your old 8-5 job in no time at all.

What about running leads?

Obviously, everybody wants to run the fresh, hot lead that just called in to the office. The folks begging to sign a contract right now.

The problem is those kind of people don’t call the office very often. Besides, you can’t make a living waiting on prospects to call you.

Let me say that again, you can not make a living waiting on prospects to call you.

And you certainly can’t make a living passing out brochures.

Referrals are Hot Leads

Besides, hot leads like that are called referrals.

They are generated because somebody is doing a great job out in the field taking care of their customer… the customer they most likely got from knocking door to door.

Let’s assume, for the sake of argument, that your roofing company had a small stack of leads to hand out every single day.

If they have 3 leads and there’s 5 sales people, who gets the leads?

Who Gets The Leads

Who do you think they’ll give those leads to?

Will it be the sales person who sits around the office drinking coffee waiting for somebody to call them? Sure, they sell a few jobs a week in the early stages of a storm… mainly from hanging around the phones after hours and stealing other people’s referrals.

Will they give those leads to the salesperson who is out in the field fighting through waves of rejection and still closing 6-7 deals a week?

You already know the answer.

You better learn how to sell door-to-door.

Prospecting Help

You can discover good prospecting tips by reading all of the articles on this website.

You can get help by asking the veteran sales people in your office for suggestions.

You can even drop me a note on the contact page if you have a specific question.

The best place to get prospecting help and learning how to sell roofs door-to-door is by getting out in the field.

Fail as fast as you possibly can because that’s how you learn to be successful.

What else do you want to know about selling roofs door-to-door?

Send me your questions. I look forward to hearing from you.


Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.