Selling Roofs Door To Door

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I had a veteran roofing salesman call me recently and ask about selling roofs for my company.

In the course of our conversation he said, “I don’t mind running leads, but I don’t like selling door to door.”

Who does?

Selling door to door is a hard job… grown-up work meant only for people who can live with a daily dose of constant rejection.

Prospecting Rewards

The rewards for figuring out how to prospect are much greater than the discomfort of knocking on a thousand doors.

Once you learn how to prospect, you can go almost anywhere in the country and make an extremely good living selling roofs in a fresh hail storm or a hurricane.

On the other hand, if you don’t get door-to-door selling figured out quick, you’ll get real hungry, real fast… and you’ll be begging for your old 8-5 job in no time at all.

Obviously, everybody wants to run the hot, fresh lead that just called the office begging to sign a contract right now.

The problem is that those kind of people don’t call the office very often.

You can’t make a living waiting on prospects to call you. Let me say that again, you can not make a living waiting on prospects to call you.

Referrals are Hot Leads

Besides, hot leads like that are called referrals.

They are generated because somebody is doing a great job out in the field taking care of their customer… the customer they most likely got from knocking door to door.

Let’s assume, for the sake of argument, that your roofing company had a small stack of leads to hand out every single day.

If they have 3 leads and there’s 5 sales people, who gets the leads?

Who Gets The Leads

Who do you think they’ll give those leads to?

Will it be the sales person who sits around the office drinking coffee waiting for somebody to call them? Sure, they sell a few jobs a week in the early stages of a storm… mainly from hanging around the phones after hours and stealing other people’s referrals.

Will they give those leads to the salesperson who is out in the field fighting through waves of rejection and still closing 6-7 deals a week?

You already know the answer.

You better learn how to sell door-to-door.

Prospecting Help

You can discover good prospecting tips by reading all of the articles on this website.

You can get help by asking the veteran sales people in your office for suggestions.

You can even drop me a note on the contact page if you have a specific question.

The best place to get prospecting help and learning how to sell roofs door-to-door is by getting out in the field.

Fail as fast as you possibly can because that’s how you learn to be successful.

What else do you want to know about selling roofs door-to-door?

Send me your questions. I look forward to hearing from you.

Peace,
Mike

Roofing Sales Jobs

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12 Comments

  • joshua camey

    Reply Reply May 11, 2013

    Hello. Awesome website. I have been in the roofing industry for almost 20 years as a subcontracter.installing roofs is about over for me my body is about cashed out.for a few years now i have been wanting to start a sales career. I believe in myself and have alot of estimating experience. I am having a hard time finding a good company that will give a shot. I am nervous about storming cause waiting so long for commission checks i know can beggars at this how do these ppl live until checks roll in

  • larry cortner

    Reply Reply May 5, 2012

    That was some great advise mike,and your a very honorable man for sharing that.I am just getting started ,I havent even sold my first roof yet. thank you. larry.

    • mike

      Reply Reply May 5, 2012

      You will Larry!

      Just keep knocking. Smile a lot and get them talking to you. Much easier to sell after a good conversation.

  • Chad Crawford

    Reply Reply March 31, 2012

    I just left TN to IN to go sell roofs on a hope in a dream. I believe in my self I just signed 4 home owner agreements in the first 14 days and have alot of refferals if I can show the other peps some jobs completed ! I just believe in being your self and trust in the company that you are with!!!!!

  • Janet Palaima

    Reply Reply January 24, 2012

    Hi Mike,

    I have been reading all the questions and your replies. I have found helpful information on you site. You do know your stuff! I have several questions. I’m new to roofing sales as of last year. Can you explain some of the different ways roofing companies pay commissions? And what would be the duties or job description for sales reps. Is it normal for sales reps. to do the estimating and supplement requests, submitting orders and basically managing the account all the way to the materials order? As well as collecting the supplement/depreciation checks? Is it acceptable for me to request a breakdown of the job costs from my company, so I know exactly what the costs were? I am working with a roofing-siding company that has only been in business for a year. I think they have me doing more than other companies require. In the beginning, I was gung ho and sold a lot of roofs. I have been so busy managing the 78 accounts that I have, that I don’t have any time to canvass. I am on the computer and phone all day and most of the evening. My company requires that I touch base with the customer every 3-4 days. What are the normal responsibilities of a sales rep for an established company? You would think they would utilize me on the sales end which is my strong point instead of paperwork & phone calls with ins. co./adjusters, and multiple trips to the customer’s home, picking up supplement checks. I haven’t had any new accounts b/c I’m too busy managing the ones I have. Maybe a company that is more established is the answer. I’m thinking about going to a different company. PLEASE HELP! Thank you Mike!

  • mike quinn

    Reply Reply August 4, 2011

    Mike, I appreciate and value your knowledge. Where do you think the hotspot is ? I desire ( and need) to make 5k per week. What is the shelf life of a storm? I sold and installed 40 here in Kansas since April 3 but it’s fizzling here now… MQ

    • mike

      Reply Reply August 14, 2011

      Mike,

      I hope you’ve been able to find a good company to get on with down here in DFW.

      Thanks for calling. Wish you the very best.

  • Mike

    Reply Reply May 28, 2011

    Mike

    I’m looking to get into selling roofs door to door…..what advice would you give a rookie starting out?

  • mike

    Reply Reply March 24, 2011

    Blake,

    That’s a common problem… finding people you can trust.

    My best advice if you’re going to hire somebody to generate leads for you is to hire a college student… you can post a job at the local student campus or with the job placement office.

    In my experience, college students are more likely to take a commission only job if you offer them extremely flexible hours. Take them out with you and show them what you do to generate leads for yourself. Pay them on a bonus sliding scale… the more leads they generate, the more they get paid.

    Hope that helps Blake.

    Good Luck,
    Mike

  • blake baggett

    Reply Reply February 25, 2011

    I have been door to door selling for three years and ive made enough money to pay for leads but cant find anybody I can trust or believe that they will do good bye me. Can you help Blake

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