They Said It Would Be Easy

By Mike Coday •  Updated: 03/29/21 •  5 min read

They said it would be easy; they lied!

Maybe you’re teetering on the edge of giving up on roofing right now.

You look around and see everybody else having good weeks, making good money, but you’re still striking out on a daily basis.

You’ve put in a lot of work without having much to show for all your efforts. Maybe you’ve spent all your savings. You’re down to the last few gallons of gas in the tank. You need a breakthrough and you need it right this minute. You need something good to happen right away.

Am I talking to you?

I’ve been there…sadly, more than once.

Down To Nothing

When we came back home to Texas from chasing hurricane work in Florida, I was down to nothing.

I was supposed to make a lot of money from those hurricanes, but sometimes things don’t always work out the way you planned them. Sometimes they work out better. Sometimes you get a beat down.

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Just because you’ve been successful at one point in your life, doesn’t always mean you’re guaranteed success in everything you do. Life has a way of slapping you back down to reality!

By the time we got home from failing in Florida, my electricity was off at the house. The repo man was chasing me around town. Worst of all, my little girl was having terrible toothaches and I didn’t have any money to get her to the dentist. I was down to nothing…less than nothing.

I Got Tired

I got tired of failing.

I got tired of being broke. I got tired of family bailing me out because they felt sorry for me. I got tired of getting my butt whipped all the time.

I got tired of my “friends” turning their back on me. I got tired of putting my real friends in a position where they had to choose. I got tired of second-guessing which of my friends were real and which were fake.

I got tired of cashing in favors. I got tired of hoping things would get better.

I got tired of hoping my wife would stay with me. I got tired of sleepless nights. I got tired of pretending I was okay. I got tired of hoping the next day would be better.

I got so tired of hoping…so very tired of hoping…and praying…desperately praying for answers to my prayers.

I Made Up My Mind

I remember the moment it happened.

My wife and I were sitting on our bed and I flatly told her, “My Plan B is my Plan A.”

“Either we’re going to make a run at roofing right here in our home area,” even though there hadn’t been a major hail storm in the last three years, “or we’re going to die trying.”

“There is no back-up plan. I’m going to succeed or we’re going down in flames.”

That was a very liberating moment.

I didn’t have any more money in my pocket but at least we had a plan.

The first thing I did was make a flyer. I had them printed up in B&W on yellow paper because it was cheaper than full color.

The next thing I did was drive out to a nearby neighborhood and walk door-to-door. You don’t need a lot of gas if you spend all day walking door-to-door instead of driving around.

Amazingly, I was able to find two different people within a few miles of my house who both needed new roofs. The insurance adjuster was called out and both roofs were totaled within a week.

Both of those roofs were over $20k each.

At just about the same time, the receptionist at my wife’s doctor’s office asked me about replacing her roof too. She already had her check in-hand and we made enough money off that roof to buy groceries.

Decide To Decide

Although, I didn’t really realize it at the time, my desperate prayers for help were answered.

They were answered when I finally decided to break out of my comfort zone, bet my last resources on some flyers & gas, and finally give my laser-focused attention to roofing sales.

I had been holding back because I was terrified of failing.

When your back is up against the wall, you have a tendency to always be looking around for the exits.

If you’re like I am, you like to keep your options open so you can make a last second escape when things fall apart…yet again.

You’re used to losing and, as a result, you’ve developed a loser’s mentality. I know what it’s like. The same thing happened to me.

I had become so terrified of making any kind of decision that I chose not to choose for the longest time, and that turned out to be the worst decision of all.

It wasn’t until I finally decided to go all-in, let it rip, burn the bridges, no looking back, no excuses, sink or swim, and take the giant leap of faith that things started to turn back around for us.

I had to decide to decide.


P.S. Oh yeah, they said it would be easy, didn’t they? Well, now you’ve figured out it isn’t quite as easy as they said. What are you going to do about it? You can decide to go all-in right now. It won’t be easy. You could crash & burn hard, but if you succeed, it will be worth it. Take it from me. I’ve been there…more than once. Decide to decide.

Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.