Tough Love Warning

By Mike Coday •  Updated: 03/29/21 •  1 min read


There is no such thing as Affirmative Action for salespeople…

Your prospects don’t have a weekly quota of people they have to treat nicely. Deal with it! Some people suck.

Your job is to get them to like you, trust you, believe you, and want to do business with you.

They are under no compulsion other than what your talents and abilities are able to control.

If you’re going to cry about how hard it is to get a new client, you need to look in the mirror to find the problem.


Mike Coday

Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.