Saving Money
I like saving money. šæ
Most people do, right?
Given the choice to pay more or pay less for the same exact thing, most of the people, most of the time, would rather pay less.
Samās Club sells Premium Unleaded for $0.06 cents more than QuickTrip (across the street) charges for Regular Unleaded.
So, I go to Samās Club. Itās a no-brainer š§ as far as Iām concerned.
Itās the exact same gas. ā½ļø
But is it?
Buy The Club
Take away the money savingsš° and what youāre left with is what really makes me buy from Samās Club.
First of all, itās a club. I mean, itās in the name, āSamās Club.ā
I belong to a membership of people. The deepest need of human beings is the need to be connected, to identify with something bigger than themselves.
Anyone can buy their gas at QT and a lot of people do, but my gas station is exclusive to members.
Sounds silly, but itās powerful. š„
Second, I have to wait in line to buy my gas. Very rarely do I pull up and get right to the pump. Thereās a line, not just because itās cheaper, but because people want to go where people are already going.
Itās what social psychologists call, āSocial Proof,ā one of the 8 Laws of Persuasionāsomething I teach in-depth at the Roofing Salesman University.
Finally, I get to use my nifty little app to scan a barcode and get my gas. Everyone loves to mess with tech. Itās cool and all the cool people do it. When I scan that barcode at the pump, I feel like Iām not as old and out of touch as I probably am. š
āļø Mike
By the way, I also regularly buy gas at an Exxon that charges $0.60 cents more per gallon than my Samās Club for totally different reasonsānone having anything to do with money.
If youāre getting beat up, losing deals, because of your prices, Iāve got a special report for you. Drop a dollar sign š² in the comments and Iāll message it to you later.
Mike Coday
Mike started selling roofs in '95 while working as a youth pastor at a small church in North Texas. A decade later he transitioned to speaking at industry conferences and training outside sales teams. Today, he works exclusively as the premier consultant to roofing company owners who are driven for growth.
Download this FREE special report now to make more money selling roofs.
Download the FREE Special Report