Your Worst Enemy

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Who is Your Worst Enemy?

It is better to write poorly than to not write at all. So, I’m just going to let this one rip. Ready?

Some of the roofing salespeople I’ve known through the years (nobody that reads this website) have been exceptionally good at 2 things… and little else. They may not even have a G.E.D., but they’ve got a Master’s Degree in both. What are they?

#1 Complaining
#2 Making Excuses

Truth is, Complaining & Making Excuses go hand-in-hand. If you’re good at one, you’re good at the other. They may as well be twins.

Some people speak English, others speak Spanish, and then there’s a few who are fluent in the language of Complaining & Making Excuses.

It may sound like English, but it really is a rushing stream of doom, death, and destruction… wiping out anything and anybody in it’s path. Their life is hell. Why should your life be any better? So, they’re going to try and take you out with a barrage of negativity until you finally give up and agree with them. Yeah, life sucks!

Tell me if you’ve ever heard these phrases around your office…

“If the company didn’t take so much dang overhead, I could make a little money too.”

“I don’t know why we keep using that crew, they’re costing me referrals.”

“It is too hot.” or “Too cold!”

“I couldn’t knock doors on Saturday morning because the weather was too nice.”

“They never give me any leads.”

“They give all my referrals away.”

“Hey! That’s my neighborhood.”

I could go on and on and on some more, but you get the general idea.

Are any of them legitimate concerns? Absolutely!

If the roofing company you’re working for is giving away all of your referrals, they are costing you money. Same thing if you’ve been developing a neighborhood and all of the sudden 2-3 other sales people are working your turf. That’s a problem too.

For people who know me, really know me, I haven’t always been a sunshine and roses kind of guy… there’s days when I really struggle with my frame of mind. I’ve had to train my thinking over the years to meditate on things from a positive mindset rather than to constantly run to the dark side every time something doesn’t go exactly the way I think it should. Anybody else know what I mean?

Here’s the problem with that kind of thinking… YOU become your own worst enemy.

Who knows your weaknesses better than you? Nobody! Why spend your entire life talking trash to yourself… exposing your own weaknesses. Basically, you’re telling yourself how to defeat yourself all day long. Guess what? It’s working!

When you constantly dwell on what is NOT going right in your life, you suck every single ounce of energy out of your life. You take away your own power to become successful. You end up stealing your own paycheck… like working a full-time job and getting paid part-time instead.

How do you know if you’re stuck in the Blame Game?

There’s one sure way to tell… do you speak the language of Complaining & Making Excuses? Ask your spouse, best friend or boyfriend/girlfriend. They’ll tell you what language you speak.

Blaming other people is safe because it relieves us from the responsibility of failure.

Blaming God for the bad weather is safe because we can just say, “It wasn’t meant to be.” Blaming the roofing company is safe because there’s only a handful of people who wouldn’t believe another “I GOT SCREWED!” story about a no-good, dirty, cheating roofing company. I’m not saying it doesn’t happen, I’m just saying you’ve got to change your thinking.

Starting right now take responsibility for your own success. Refuse to let anybody else take the fall for your lack of productivity. Don’t allow the crew, the company, another sales person take the fall for another bad paycheck.

You are going to “own it” from this day forward. If you don’t like your company, switch companies, but don’t sit around complaining. If you don’t like your crew, go to the boss and tell him. If he won’t do anything about it, move on.

Whatever you do, refuse to let another minute pass without taking responsibility for your own life. Wake up!

Nobody else is going to do it for you. There’s nobody out there who is going to care whether or not you make your rent, car payment or ever take another vacation. Nobody is going to care for you like you will. So, why would you let anybody else take responsibility for your life’s goals except for you.

C’mon now! I’m talking to somebody… nobody that reads this website though. 馃檪


About The Author

Mike Coday

Mike Coday is a retired youth pastor turned serial entrepreneur, roofing marketing consultant, author, speaker, sales trainer, and sentimental family man. His expertise is coaching roofers to the next level of success.

Facebook Comments


  • Raymond

    Reply Reply February 29, 2016

    Hi Mike, I have been reading all the qtsiueons and your replies. I have found helpful information on you site. You do know your stuff! I have several qtsiueons. I’m new to roofing sales as of last year. Can you explain some of the different ways roofing companies pay commissions? And what would be the duties or job description for sales reps. Is it normal for sales reps. to do the estimating and supplement requests, submitting orders and basically managing the account all the way to the materials order? As well as collecting the supplement/depreciation checks? Is it acceptable for me to request a breakdown of the job costs from my company, so I know exactly what the costs were? I am working with a roofing-siding company that has only been in business for a year. I think they have me doing more than other companies require. In the beginning, I was gung ho and sold a lot of roofs. I have been so busy managing the 78 accounts that I have, that I don’t have any time to canvass. I am on the computer and phone all day and most of the evening. My company requires that I touch base with the customer every 3-4 days. What are the normal responsibilities of a sales rep for an established company? You would think they would utilize me on the sales end which is my strong point instead of paperwork & phone calls with ins. co./adjusters, and multiple trips to the customer’s home, picking up supplement checks. I haven’t had any new accounts b/c I’m too busy managing the ones I have. Maybe a company that is more established is the answer. I’m thinking about going to a different company. PLEASE HELP! Thank you Mike!

    • Mike Coday

      Reply Reply March 10, 2016

      Hey Raymond,

      First of all, congratulations on your massive success. Hitting 78 accounts in the beginning is a huge accomplishment. You should be very proud of yourself.

      Yes, I do agree with you, your strength in sales would be where you should be utilized most. Even if it means taking less of a cut so somebody else can help manage the other things you’re now doing would be helpful to you.

      However, there may be another company out there who would not require all of the same things from you, and willing to pay you more. Sales is the most important job of any company because nothing else happens until somebody sells something.

      I don’t think it would hurt to ask more questions. If they value what you bring to the company, they will talk to you about your responsibilities. If you like the people you work with, there’s a lot to be said about working things out so you can stay.

      As I’m sure you’ve realized by now, the grass isn’t always greener on the other side. If you’re getting paid, and those paychecks are clearing the bank, that’s a good thing.

      Wishing you all the best,

  • David

    Reply Reply September 25, 2011

    Yes we do read this website, I have passed it around the office here in Knoxville. I know I get a bunch of good stuff off it! Thanks. David

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